Cong Wang's design is a testament to the power of inspiration and the beauty of simplicity. The designer was tasked with creating a packaging design for a high-end corn oil aimed at consumers who value quality and taste. The challenge was to create a design that was simple yet rich in quality, reflecting the product's corn attributes. The result is a packaging design that is instantly recognizable as corn.
The unique properties of this design lie in its bionic effect. The bottle is shaped like a corn cob, with finely carved grains that add depth and richness. The outer box is simple yet majestic, with a hollowed-out corn grain shape on the front that reveals the golden oil within the bottle. This design feature creates a rich level of depth and intrigue.
The side of the box is expressed through hot embossing, adding a tactile element to the design. The box is also designed as a display box, adding to its functionality and aesthetic appeal. The materials used, including special paper, were chosen to reduce the printing process, further enhancing the design's simplicity and elegance.
The design was realized using a variety of materials and technologies. The bottle is made of glass with a food-grade inner plug synthetic bottle cap. The box is made of hot press paper and cardboard. The design's technical specifications are 110*110*H300MM.
This design has not gone unnoticed in the design world. In 2022, it was awarded the Silver A' Packaging Design Award, a prestigious accolade given to designs that demonstrate outstanding expertise and innovation. This award is a testament to Cong Wang's creative prowess and the remarkable level of excellence embodied in the Shan Bai Nian Corn Oil packaging design.
Project Designers: Mars Team
Image Credits: Mars Team
Project Team Members: Mars Team
Project Name: Shan Bai Nian Corn Oil
Project Client: Mars Team